Blue Anchor Boating’s Journey to Better Cash Flow
Meet Captain Sam – The Digital Solutions Guide
When Captain Sam launched Blue Anchor Boating, she started with Boatsetter, a popular rental platform. It seemed like the perfect way to get bookings, but there was a major problem—.
Boatsetter controlled the customer relationships, leaving no way to build a book of business, secure repeat customers, or create long-term revenue stability.
Rather than relying solely on a third-party app, Captain Sam took matters into their own hands and built a marketing engine from scratch to grow Blue Anchor Boating into a scalable, profitable business.
The Challenge –
What Was Holding Them Back?
While Boatsetter provided exposure, it lacked essential tools for business growth, including:
No way to nurture repeat customers or create loyalty programs.
No automated fuel reimbursement tracking, causing unnecessary admin work.
No customer onboarding process, leading to time-consuming Q&A with renters.
Revenue limitations from relying on a platform that took a cut of every booking.
The Solution –
How Captain Sam Took Action
To take control of the business, Captain Sam built the Digital Fishing Net inside a Go High-Level CRM, implementing:
Automated Onboarding Sequences – Sent renters FAQs, boat rules, and safety guides automatically, reducing back-and-forth questions.
Fuel Reimbursement Tracking – Streamlined the process to ensure all costs were covered.
Repeat Customer Rewards Program – Encouraged repeat rentals with exclusive discounts and priority booking.
Direct Booking System – Created a landing page and marketing funnel to generate bookings for weddings and special events, creating more profit.
The Results
Cash Flow Impact
Grew from 1 to 3 boats, increasing availability and revenue potential.
$40,000 revenue increase in 2024 through direct bookings and automation.
Cut admin time in half, allowing more focus on customer experience and fleet expansion.
Increased repeat customer retention, turning one-time renters into loyal clients.
Why This Matters
The Roadmap to Cash Flow
Blue Anchor Boating didn’t just survive the rental business—it took control and built a scalable model that continues to grow. The key? Investing in digital tools that automated the busywork, maximized bookings, and improved customer retention.
READY TO GIVE US A TRY?
If you're stuck relying on third-party platforms or manual processes, it's time to take control—just like Captain Sam did.
Dockside Digital Solutions is here to help you scale smarter.
STILL NOT SURE?
Frequently Asked Questions
What makes Dockside Digital Solutions different from other marketing agencies?
Dockside Digital Solutions was built by business owners for business owners. We understand the challenges of running a service-based business and provide tailored solutions that integrate seamlessly with your booking system, CRM, and marketing channels. Our focus is on automation, AI-powered marketing, and voice search optimization to increase your leads while saving you time.
How do I know if Dockside Digital Solutions is right for my business?
If you’re a service-based business—whether in boat rentals, marinas, fishing charters, resorts, home services, hospitality, wellness, or any other industry—we can help you increase bookings, streamline operations, and improve your online presence with AI and automation.
Do you only work with boating businesses?
No! While we specialize in water-based businesses, we also work with home service providers, wellness businesses, contractors, medical offices, personal service providers, and more. If your business takes appointments, relies on customer inquiries, or benefits from automation, we can craft a strategy tailored to your needs.
What services do you offer?
We provide a full suite of marketing and automation tools designed to grow your business, including:
✅ AI Communication & Chatbots
✅ Answer Engine Optimization (AEO)
✅ Voice Search Optimization
✅ Websites & Funnels
✅ Email & SMS Marketing
✅ Facebook & Google Ads
✅ Loyalty & Membership Programs
✅ Missed Call Text Back
✅ Digital Front Desk Solutions
How much does it cost?
We offer flexible pricing options depending on your business needs:
Voice Cast (Voice Search Optimization): $297 setup + $47/month
Captain Chat (AI Chatbot for bookings & support):$497 setup + $197/month
The Digital Fishing Net (Complete AI + Digital Marketing Suite): $1,997 setup + $597/month
How long does it take to see results?
Most clients start seeing increased engagement and leads within the first 30-60 days, depending on their service package. AEO and voice search optimization can take longer but provide long-term, compounding results.
Do you integrate with my current booking system or CRM?
Yes! We work with Fareharbor, Peek Pro, Call 2 Book, Jobber, Housecall Pro, Mindbody, and more. Our AI automation tools help streamline bookings, follow-ups, and customer engagement, no matter what system you use.
Can I get a demo or consultation before signing up?
Absolutely! We offer free strategy sessions where we analyze your current digital presence and show you how our solutions can help.
How do I get started?
Getting started is easy! Simply click the "Let's Talk" Button below and we’ll discuss your goals, recommend the best package, and launch your custom strategy.